JP Heroux
Game Designer
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jheroux@wbgames.com
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585.410.4328

What I Do
Game Design
As a game designer, I use Unity and in-house tools to make delightful and addictive gaming experiences for our players.
Narrative Design
Brand, IP and World Building are a major part of my care and responsibility. I provide world class writing to globally recognized IPs such as Lord of the Rings, Dungeons and Dragons, and Game of Thrones.
Live Operations
Daily quests, to weekly events, and monthly seasonal content, I have worked on creating live content to keep players engaged in playing our games long term!
“I make games the delight and surprise gamers, and faithfully build on globally recognized brands like Game of Thrones, Lord of the Rings, and Dungeons and Dragons.“
Over the past ten years, I have honed my skills in various aspects of game design, but my career began as a game master on the MMOs, Lord of the Rings Online and Dungeons and Dragons Online, where I learned the importance of player-centric design and keeping open channels with our fans. It took those lessons with me into Design, while learning the fast-paced environment of post-production game design.
As I moved on to mobile game projects like Game of Thrones Conquest, I’ve grown as a Live Operations Designer, leading small feature strike teams, and spearheading Narrative design initiatives with a globally recognized IP that have resonated with audiences worldwide!



